VoiceReallyMatters.com

A layperson’s exploration of all things voice

March 12, 2020

Being Bearish on Brands Building Their Own Voice Assistants

The past few days I’ve been blogging about this podcast, in which Voicebot.ai’s Bret Kinsella talks with John Kelvie from Bespoken about how “domains” will replace voice apps. I wanted to offer one last excerpt from John’s blog, pulled from the bottom about how companies that are building their own voice assistants might be better served doing something else:

The devices in column one are inevitable and in some cases are already essential. Column two? Many may seem silly but some nonetheless will prove indispensable.

And these are JUST the devices with voice-capabilities embedded – the march of voice continues to be the march of IoT. Voice is our point of control for the ubiquitous computing power that exists around us. If you imagine a world in which the average cell phone owner has just ONE of each of the above items, the coming wave of voice-enabled devices looks like a tsunami. And if you factor in the devices under their control (thermostats, lights, power switches, appliances, etc.), it becomes even more staggering.

And the very good news is third parties have a huge role to play – the big guys need to provide the platforms and the device access, but they cannot do all the fulfillment. The future of the ecosystem is everyone playing nicely together in this new query-centric, domain-centric world, in which first and third-parties work together seamlessly.

For the platforms, it’s the chance to employ, at massive scale, the wisdom of the crowd – the wisdom of every brand, app builder, API and website on earth. What an amazing achievement it will be.

For third parties, it’s the opportunity to meet users, wherever they are, whatever they are doing – properly done, they will be just a short trip of the tongue away.