Here’s the news from the “RAIN” agency:
With the momentum behind hands-free music streaming on smart speakers, brands like Pandora and Spotify are elevating their voice strategies through custom assistants tailored to their apps and users. Voice Mode, Pandora’s mobile voice assistant capability, was introduced in 2019 for listeners to control their music with commands.
Now this week, Spotify is officially rolling out its voice assistant within its app, along with developing a voice-activated hardware device for the car. As these two platforms’ assistants evolve, not only are advanced music platform interaction and recommendations made possible, but advertising and emotional sentiment capabilities are on the horizon. As a result, we see voice tech becoming more than just a tool to choose your favorite song with a simple command, but a way to enable personalized experiences, changing the way people use streaming services.