A layperson’s exploration of all things voice

February 12, 2020

Food Network’s Push Into Voice

In this podcast, Voicebot.ai’s Bret Kinsella talks with Tim McElreath from Discovery and Food Network (at the 25-minute mark about the “deapplication” of Alexa Skills and voice assistants). Tim describes how the Food Network has multiple channels of content – which are all interconnected – and how that poses a challenge for his company using voice. He notes he’s in discussions with Amazon about how to unpack all of this. Right now, the arrangement they have with Amazon is a hybrid of the traditional voice model – for example, they offer live cooking classes and a customer can use an Alexa Show to see the schedule of classes visually.

Tim explains his prediction of “deapplication” so that brands may keep their first-party position and also orchestrate what they do. Tim notes that “deapplication” applies mainly to those that have a mix of content types like his company does (ie. different mediums and platforms). But skills themselves are still valuable as are self-contained solutions. This may sound a little confusing…it is…