This Forbes article is about artificial intelligence, not voice – but I found it compelling. And a little bit scary. Anytime I read about how you can so easily manipulate the content in videos – the “deep fake” – it frightens me. Although I guess that should be the least of my worries these days. Here’s the ending from the piece:
These examples show that artificial intelligence, when used creatively, can do more than the grunt work. It is a way to build relationships with customers on a personal level while at the same time scaling at large in a cost-effective way. It’s important to go beyond equating AI to only chatbots and have conversations around how AI can actually work in service of brands and, in turn, be used to better their customer’s experience.
We should continue to have meaningful discussions around deepfakes and setting up safeguards and ethics around synthetic media. But, we must also move the conversation beyond just focusing on that element of synthetic media. It’s also time for brands and businesses to better understand the broader trends that are on the horizon, so they are prepared for the future of marketing to come.