A layperson’s exploration of all things voice

September 12, 2019

How to Kick the Tires of the Major Voice Assistants

A few weeks ago, I blogged about this free 48-page playbook by “360i” about what you should know about voice from a marketing perspective. To help instruct their clients in how to approach voice opportunities, 360i has built a “Voice Search Monitor” over the past year to study how the major voice assistants respond to various scenarios. They’ve witnessed changes over time with this monitor – and learned that, at least as of right now, Google knows a lot more than Alexa (5x more on average). Google Assistant prefers to draw from location-based data for retail queries, whereas Alexa relies on its own top-matching product recommendations.

This excerpt from 360i’s playbook shows the kinds of questions that 360i’s “Voice Search Monitor” is asking the major voice assistants to see how they tick:

– Did the assistant have an answer or not?•Was the answer good, bad, or incomplete?
– How do the assistants respond to commands vs. informational questions?
– Does performance and relevance differ by topic or industry vertical?
– Does the language used to express the same intent create different results?
– How does personalization and history impact the experience and results?
– How does this change over time for the same questions?

Broc Romanek