VoiceReallyMatters.com

A layperson’s exploration of all things voice

February 11, 2020

More Brands Develop Proprietary, Niche Smart Assistants

RAIN has posted its list of predictions for this year – including this one:

On the heels of Beeb, Erica, and Hey Mercedes, 2020 will see brands in many industries seeking more control over their voice assistant footprint – spanning data and the customer experience – in the form of creating “owned” voice assistants in their brand’s image. There will be another set of major brands – from automotive to consumer electronics, financial services to QSR – that introduce their own voice agents, with their own personas and voices, in the year to come.

The Voice Interoperability Initiative will begin to connect these more disparate, specialist assistants with more generalist intelligences like Alexa, so as to make them more useful in more places.