VoiceReallyMatters.com

A layperson’s exploration of all things voice

November 23, 2020

Nearly Half of Consumers Want Voice in Their Apps

Here’s the intro from this Voicebot article:

Voicebot’s biannual Smartphone Voice Assistant Consumer Adoption Report considered new questions in 2020 around consumer interest in and experience with voice interaction within mobile apps. A key finding is that consumers have strong interest in voice interactivity within mobile apps and more experience with these features than many people realize. Just over 45% of consumers said they would “very much” or that “it would be nice” to have voice assistant features within their favorite mobile apps. This figure compares to just 25% that said they were not interested.