Here’s a note from the “Rain” agency:
The more smart speakers, the merrier. Smart assistants such as Amazon Alexa and Google Assistant have become staples in our homes and apartments, individually bought by customers. However, as the adoption of voice technology accelerates, companies are looking to scale the presence of voice assistants to make them everyday necessities anywhere we go. Google and Volara’s new partnership is embedding Google Nest Hubs into hotel rooms, and Alexa for Hospitality is also placing smart speakers in chain hotels and vacation rentals. Meanwhile, Alexa for Business is upgrading the workplace to be more advanced and productive. These initiatives seek to boost the presence of these assistants on a larger scale, moving beyond smart homes to smart hotels, offices, apartment units, and more.
According to this voicebot.ai article, Amazon has done something interesting with its foray into the wearable fitness market – it’s new “Halo” wristband judges your tone of voice – but yet it’s not powered by Alexa!
Even though this voicebot.ai article confirms that Amazon Alexa still leads over Google in the minds of the experts, this article asks whether you should make a switch…
Recently, I was talking with a friend who said she had to be coached how to talk to voice assistants in order for them to understand her. Apparently, she mentioned her problem to others who also had the same issue. So she wasn’t alone. This article talks about how common this can be…
This “voicebot.ai” article is fascinating. It talks about a new synthetic voice called ‘Cerence Reader’ that is based on neural text-to-speech (TTS) and designed to read news to commuters.
This synthetic voice is unlike others – it has pausing, breathing and inflection – so it seem more humanlike than other synthetically generated voices.The article notes a preference for human voices becomes more intense when the passages of content are longer. So this could be a big development as noted in the article with this thought: “Having a synthetic speech option that sounds more humanlike opens up audio access to far more content than is available today and it can be available in real-time.”
As noted in this voicebot.ai article, Google has debuted a kid-focused voice assistant named ‘Diya’ as part of its new educational app for Android called ‘Read Along’ that is designed to teach children how to read…
This Forbes article is about artificial intelligence, not voice – but I found it compelling. And a little bit scary. Anytime I read about how you can so easily manipulate the content in videos – the “deep fake” – it frightens me. Although I guess that should be the least of my worries these days. Here’s the ending from the piece:
These examples show that artificial intelligence, when used creatively, can do more than the grunt work. It is a way to build relationships with customers on a personal level while at the same time scaling at large in a cost-effective way. It’s important to go beyond equating AI to only chatbots and have conversations around how AI can actually work in service of brands and, in turn, be used to better their customer’s experience.
We should continue to have meaningful discussions around deepfakes and setting up safeguards and ethics around synthetic media. But, we must also move the conversation beyond just focusing on that element of synthetic media. It’s also time for brands and businesses to better understand the broader trends that are on the horizon, so they are prepared for the future of marketing to come.
Hat tip to the “Rain” agency for pointing me to this article that describes how employees heading back into the office can touch as few services as possible. Here’s the intro to that article:
Logitech Solutions for Zoom Rooms will integrate with Alexa for Business as a move to make meeting rooms contactless. Alexa for Business is a service that enables businesses to schedule meetings, reserve rooms and start video calls easily. Amid the COVID-19 pandemic, there’s a need to reduce the need to touch conference room surfaces as employees head back to the office in hybrid remote work arrangements.
As noted in this announcement, Amazon has a new “Alexa Agency Curriculum,” that contains a bunch of resources for those interested in building skills – including voice strategy & design, development guidelines and launch considerations. Good news for anyone developing Alexa skills…
This C-Net article provides five “music hacks” to better leverage music when you use Alexa to listen to it. My favorite is this one:
When you’re listening to a new song you’ve never heard, it can be annoying to interrupt the song by asking Alexa what it’s called or who sings it. However, with a feature called Song ID, Alexa will announce the artist and name of the track before playing the song. To enable, say, “Alexa, turn on Song ID.”
The article also suggests a dozen fun music-related questions to ask Alexa, such as “Alexa, who is Jessie’s girl”…