April 24, 2019
Poor Voice Search Recognition Can Hurt Your Sales
As noted in this “voicebot.ai” piece, new analysis from Score Publishing estimates that NY Times bestselling authors/publishers will lose $17 million this year in sales because of poor voice assistant search recognition. Score Publishing assumed that only about 20% of failed queries led to a lost sale – the $17 million could be higher/lower if that assumption under/overestimates how determined someone is to make the purchase.
Here’s other facts from the article:
– Voice assistants overall only answered 43.1% of the queries but that figure rose to 55% when the toughest of the four questions was removed
– Google Assistant was the top performer successfully answering 72.5% of the queries
– Microsoft Cortana and Amazon Alexa followed with 60.8% and 44.2% respectively