VoiceReallyMatters.com

A layperson’s exploration of all things voice

April 24, 2019

Poor Voice Search Recognition Can Hurt Your Sales

As noted in this “voicebot.ai” piece, new analysis from Score Publishing estimates that NY Times bestselling authors/publishers will lose $17 million this year in sales because of poor voice assistant search recognition. Score Publishing assumed that only about 20% of failed queries led to a lost sale – the $17 million could be higher/lower if that assumption under/overestimates how determined someone is to make the purchase.

Here’s other facts from the article:

– Voice assistants overall only answered 43.1% of the queries but that figure rose to 55% when the toughest of the four questions was removed
– Google Assistant was the top performer successfully answering 72.5% of the queries
– Microsoft Cortana and Amazon Alexa followed with 60.8% and 44.2% respectively