Here’s some commentary from the “Rain” agency:
To-date the voice assistant landscape has primarily been driven by smart speakers and mobile assistants, but new devices are quickly taking hold. Brands have always sought to connect with customers on-the-go, and assistant technologies are now enabling a new way to provide value in their everyday lives. Smart hearables and wearables, including earbuds, watches and even glasses have all been embedded with Alexa and Google Assistant so that customers can easily ask for information and perform tasks anytime, anywhere. The most recent example of this is Amazon’s new Echo Buds feature focused on collecting fitness data. However, this trend has been maturing for some time now.