Here’s some commentary from the “Rain” agency:
Digital conversations with friends and colleagues have traditionally revolved around text – typing on our keyboards or phones to communicate messages. Although the pandemic has created new demand for video conferencing, screen fatigue has started setting in, leaving space for a new kind of communication platform driven by voice. Several companies have started to populate this new audio ecosystem, trying to leverage voice conversations for personal and professional use.
From Discord to Clubhouse, these kinds of voice-driven platforms are becoming more common, and now we’re seeing mainstream platforms like Twitter recognizing value here as well. As many of us continue to work remotely, audio chat is emerging as a unique way to maintain human connection and rapport.