Recently, I blogged about this free 48-page playbook by “360i” about what you should know about voice from a marketing perspective. This excerpt from a note (on page 74) by Sean Flynn of 360i about how companies should consider updating their product names for voice makes sense:
Consumers looking for specific products likely will not refer to them by the SKUs (“stock keeping units”) listed on Amazon or existing e-commerce sites. Consider updating product naming conventions to ensure the right products (especially if they come in a variety of sizes) surface in Voice results. This practice goes back to the brilliant basics of e-commerce. Make sure your product description and landing pages include the most relevant details about the product and uses keywords that your user is likely to search with.
– Broc Romanek