Many companies pay lip service about how their brands have a personality or persona. With voice, that is literally true because companies will need to decide on the voice’s gender, the accent, the level of sophistication, the tone – and more. It’s a true litmus test for how seriously companies take their brand.
So with voice, your brand has a tone. As Susan Westwater discusses in her “Pragmatic Talk” podcast (episode 4), you need to define your brand – or it will be defined for you. Not just the words uttered, the actual tone.