Brushing your teeth is important. For parents with young kids, that can be one of the biggest challenges of the day. Enter “Chompers” (“Alexa, start Chompers!”) from Gimlet Media. As seen in this two-minute promo clip, Chompers can help make brushing fun. I have talked to a few parents who have used it – and their kids that didn’t want to brush definitely changed their tune after trying Chompers.
Here’s a comment from Gimlet Media’s “Head of Product” about how they got the idea:
The original idea actually came out of a hackathon that P&G did, and we loved it so much we decided to work on it together. One of the most tricky parts was keeping it simple. With Alexa skills, there is no app icon, you can’t scroll through a list of things, and there are no notifications. So we had to keep it extremely simple. The one element we did add (besides the content itself) was a “streaks” functionality to support the toothbrushing habit.